Tammy Mercure, a local photographer, and her co-producer Rebecca Diaz opened the 66<100 pop-up store Nov. 3, 2015 in an old shoe store on O.C. Haley Boulevard. The store seeks to bring attention to the pay gap between men and women by charging women 66 percent of the full price of each item. Women in Louisiana earn about 66 cents for every dollar a man makes. (Photo by Jennifer Larino, NOLA.com | The Times-Picayune)
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